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HAVAS MEDIA GROUP UNLOCKS MEANINGFUL VALUE AND GROWTH FOR BRANDS WITH NEW GLOBAL B2B DIVISION, HAVAS BUSINESS

HAVAS MEDIA GROUP PARTNERS WITH THE INSTITUTE FOR ADVERTISING ETHICS TO OFFER FREE ETHICS CERTIFICATION TO STAFF & CLIENTS GLOBALLY

HAVAS STUDY REVEALS URGENT NEED TO TRANSFORM CLIENT-AGENCY RELATIONSHIPS

HAVAS GROUP REPORTS ‘DOUBLE-DIGIT ORGANIC GROWTH’, UP 17.7%

CANNES 2022: MAKING MEDIA MEANINGFUL

HAVAS MEDIA GROUP RANKED NO. 1 ON LINKEDIN’S TOP 25 COMPANIES IN MARKETING AND ADVERTISING

At Havas Media Group, we invest in media that matters.

We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.

The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.

Because we believe that more Meaningful Media can help 
build more Meaningful Brands.

Peter Mears , Global CEO , Havas Media Group

At Havas Media Group, we invest in

media that matters.

Part of Havas Group, Havas Media Group operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.

Your dedicated team

Greg Walsh
CEO, Havas Media Group
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Meghan Grant
President, U.S. Media & Chief Client Experience Officer
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Mike Bregman
Chief Data Officer
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Amy Ginsberg
Chief Investment Officer
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Shane Ankeney
President, Havas Media Health Practice
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Sarah Ivey
Chief Strategy Officer
Havas Media Group North America
200 Hudson Street
New York, New York 10013
+1 646 587 5000
Noah Vardon
President, Havas Media Canada
Havas Media Group North America
473 Adelaide St. W, Unit 300
Toronto, ON M5V 1T1
+1 416 920 6864
Jez Jowett
Managing Partner, Content and Partnerships
Havas Media Group North America
473 Adelaide St. W, Unit 300
Toronto, ON M5V 1T1
+1 416 920 6864
Jason Kanefsky
Managing Partner, Marketplace Intelligence
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Lisa Rodriguez
Chief Talent Officer
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Michael Lelievre
Chief Financial Officer
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Kathleen Ruslim
Managing Partner, Commercials and Operations
Havas Media Group North America
200 Hudson Street
New York, NY 10013
+1 646 587 5000
Matthew Bogusz
Managing Partner, Head of Growth
Havas Media Group North America
36 East Grand Avenue
Chicago, Illinois 60611
+1 646 587 5000
Alexis Green
VP, Marketing and Communications
Havas Media Group
200 Hudson Street
New York, NY 10013
+1 646 587 5000

Meet some of our client partners from around the world

Our work

Liquid Billboard

This integrated campaign from adidas in collaboration with Havas Middle East has received universal acclaim, including its most recent Outdoor Cannes Grand Prix win. Featuring the first-ever swimmable billboard, Liquid Billboard encouraged women to dive in and become ambassadors for adidas’ new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.

Client: adidas

Agency: Havas Middle East

Undercover Avatar

Created, produced and executed by French agency Havas Play on behalf of the child welfare association l’Enfant Bleu, Undercover Avatar was the world’s most awarded campaign in 2021 as measured by WARC in their annual ranking. The campaign helped children who were victims of abuse by harnessing the power of the video game Fortnite, highlighting the potential of video games to connect with at-risk youths during lockdown. 

Client: L’Enfant Bleu

Agency: Havas Play

Setting a New Course for Growth

Winner of the B2B Grand Prix in this year’s WARC Awards for Effectiveness, Maersk’ Setting a New Course for Growth global campaign was created to reposition the world’s foremost ocean shipping organisation as the leader of integrated logistics solutions. The campaign launch included a 3-minute TVC, Social Media, print ads and extensive use of digital media and programmatic.

Client: Maersk

Agency: Havas Media UK

The Water Index

With the help of the Turkish Industrial Development Bank, Havas Media Turkey created the Finish Water Index, measuring the water level at dams and its consumption in agriculture, industry and households. The Finish Water Index was displayed alongside other commonly tracked markets on Ticker tapes, economic tv programs, and newspaper financial pages of top newspapers, ingraining the “true worth of water” as an everyday concept in our lives.

Client: Reckitt - Finish

Agency: Havas Media Turkey

Podfast

Given that roughly a quarter of podcast listeners increase playback speed in order to consume more information, Havas Media US partnered with The Economist to launch this first-ever slowed-down podcast ad– recording a : 15-second message, stretching it to :30, and placing it in the middle of The ‘Money Talks’ podcast. When played at double speed, our ad stood out to ‘podfasters’ by sounding perfectly normal, positioning BNY Mellon as the financial services company that sees trends and insights others don’t. ​

Client: BNY Mellon

Agency: Havas Media US

Bankinter, the Bank that Sees Money the Way You Do

To champion the social role of banking, Bankinter broke category conventions and launched an emotional campaign to communicate their response to COVID-19. The TV spot was aired on Maundy Thursday, providing relief during a period where the news was frequently distressing. To expand the campaign, we added touchpoints & channels to amplify the spot on online video, display, social, mailing, radio, magazines, press & POS.

Client: Bankinter

Agency: Havas Media Spain

A Hero for Beautiful Water

We challenged the perceptions of what a faucet company can do with Moen’s “Beautiful Water” campaign. As water’s importance in our lives becomes ever more apparent, water needs a hero, and no other brand has more experience or authority than Moen.  

Client: Moen

Agency: Havas Media Group North America, Havas Chicago

Puma Music Tour

During lockdown in France, French rapper & PUMA brand ambassador Alonzo wanted to release his EP “Pack de 6” to his fans in a special way. ​Havas Play created a first-of-its-kind, COVID-safe live concert in the City of Los Santos within the famous videogame GTA V, engaging the gaming & music community for this event. ​This campaign earned more media coverage than any Puma campaign in France to date.

Client: Puma

Agency: Havas Play

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