Iberia, Vueling, Level and IAG Cargo Select Havas Media Group as New Global Media Partner

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Iberia, Vueling, LEVEL and IAG Cargo have announced today that Havas Media Group is its new Global Media Partner, after passing a marketing services review.

From March 2022, Havas Media Group will be the partner of the four IAG brands. It will give a tailored solution and will drive brand value through all the disciplines and channels, thanks to a data, insights and ROI measuring approach. 

Iberia, Vueling, LEVEL and IAG Cargo agree on the fact that: “the functions of our Marketing Departments have evolved. The pandemic impact has further accelerated some changes that we’re seeing both in our operations and in our prospects. These changes mean that we have to amplify our requirements when selecting the media agency in order to address present and future needs. We believe that Havas Media Group is the best partner in the journey that we start right now. We also want to thank to Carat and WPP, our previous agencies, for their contribution to our growth in the last years.”

“We look forward to working with Iberia, Vueling and LEVEL brands as well as IAG Cargo to create a media strategy that delivers meaningful media experiences and accelerates brand growth,” explains Peter Mears, Global CEO of Havas Media Group. “This assignment offers further validation of the strength of our network, our Meaningful Media proposition and industry-leading talent.”  

About IAG and Airline Operating Companies
International Airlines Group (IAG) is one of the world’s largest airline groups, with a fleet of 533 aircraft. Before the impact of the COVID-19 pandemic it operated to 279 destinations and carried around 118 million passengers each year. It is the third largest group in Europe and the sixth largest in the world, based on revenue. Formed in January 2011, IAG is the parent company of Aer Lingus, British Airways, Iberia, Vueling, LEVEL and IAG Cargo. It is a Spanish registered company with shares traded on the London Stock Exchange and Spanish Stock Exchanges. IAG’s corporate headquarters are in London, UK. IAG combines the leading airlines in Ireland, the UK and Spain, enabling them to enhance their presence in the aviation market while retaining their individual brands and current operations. The airlines’ customers benefit from a larger combined network, both for passengers and cargo, and a greater capacity to invest in new products and services through increased financial strength. British Airways and Iberia are members of the oneworld alliance.

About Havas Media Group 

Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world’s largest integrated content, media and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to specialists across 150 countries worldwide, with 68 Villages. Clients include Unilever, Sanofi, JDE, Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Swarovski, Reckitt Benckiser, among many others. For more information, visit the Website or follow Havas Media Group on Twitter @HavasMediaGroup, LinkedIn @Havas Media Group, Facebook @HavasMedia or Instagram @havas.   

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