How Premium Automotive Brands Can Become More Meaningful
At the height of the global pandemic, almost half of HNW & UHNW earners stated they planned to reduce their luxury consumption. However, this is not the only change that premium-and-luxury-based industries have found themselves contending with in a post Covid world. The recent accelerated digital adoption coupled with the increased confidence in today’s consumer has enabled them to take a more selective approach with the brands they choose to engage
Today’s Modern Luxury consumers have raised expectations and demand a value exchange that ultimately, improves their quality of life. What does this mean for the premium auto industry?
Havas’ most recent Meaningful Brands study uncovered five Consumer truths that premium auto brands must consider to connect and resonate with today’s Consumers more meaningfully.