Havas Media Group Partners with the Institute of Advertising Ethics to Offer Ethics Certification to Global Staff & Clients
Havas Media Group today became the first agency to offer the Institute of Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost. The CEAE Certification, developed by IAE in collaboration with the faculties of the University of Creighton Business School and the University of Texas at Austin, is the first and only ethics certification for the advertising and communications industry.
Havas Media Group is freely offering the CEAE accreditation to 9,000+ staff and clients globally, embedding an ethics framework that runs through the organization and instilling a culture of ethics via training and talent engagement. The goal is to have the majority of Havas Media Group North America CEAE certified by the end of the year.
“Our goal is to create a more sustainable, ethical and inclusive media ecosystem, holding ourselves, our partners, clients and the industry at-large to the highest ethical standards,” said Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Group, who also serves on IAE’s advisory council. “Ethics is key to delivering brilliant media experiences that consumers value and trust and protecting the future of their most meaningful media. Creating a future generation of ethical advertising practitioners through the CEAE certification is an important way we can make a meaningful difference to brands, businesses and people.”
The digital course is comprised of three video lecture modules and an assessment, designed to translate ethical considerations into business decisions and instil a set of principles for decision making in the new advertising workplace. The certification is now available to Havas Media Group staff through Havas University, the agency’s proprietary education platform, and will become externally accessible to Havas clients through the platform in the coming weeks.
“We are the media experience agency and delivering an ethical and inclusive media experience is a shared commitment that runs through our entire organization, regardless of tenure, seniority or department,” said Greg Walsh, CEO of Havas Media Group North America. “Once the majority of staff gets accredited, we look forward to leading our clients through this important process, with the goal of promoting ethical practices for years to come.”
CEAE certification is administered by accredible.com, providing a verified, independent credential that remains active throughout the recipient’s career. Havas Media Group’s support of CEAE certification enables the accreditation to be available at a nominal administrative fee to free to students, apprentices, new entrants to our profession and those returning after a career break, regardless of affiliation with the agency.
“Two of the foundational principles of the IAE are enabling advertisers and their agencies to express ethical concerns and promoting trust and transparency throughout our industry,” said Andrew Susman, Founding Chief Operating Officer, IAE. “By eliminating obstacles for staff and clients to receive CEAE accreditation, Havas Media Group is leading the charge to establish an ethical future for our profession.”
Havas Media Group has a history of ethical leadership across the industry, being the first agency to join the Conscious Advertising Network at a global level, creating the Meaningful Marketplace to support trusted news sources and platforms, launching the Social Equity Marketplace to promote minority-owned and LGBTQ+ businesses and supporting the “Protect our Press” pledge to support local professional journalism.
About Havas Media Group
Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world’s largest integrated content, media and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to specialists across 150 countries worldwide, with 68 Villages. Clients include Unilever, Sanofi, JDE, Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Swarovski, Reckitt Benckiser, among many others. For more information, visit the Website or follow Havas Media Group on Twitter @HavasMediaGroup, LinkedIn @Havas Media Group, Facebook @HavasMedia or Instagram @havas.
About the Institute for Advertising Ethics
The Institute for Advertising (IAE) was created to support and perpetuate ethical behavior across the advertising industry. The IAE recognizes the need for the industry to conduct itself, its businesses, and its relationships with consumers in a fair, honest, transparent and forthright manner. The IAE focuses on advertising-supported marketing and communications across media platforms and includes data usage tied to those communications. The IAE teaches, certifies and empowers industry practitioners, and protects and values the consumers touched by the industry.