Havas Media France in Partnership with EcoAct Sets Up The First Carbon Impact Calculator For Multi-Media Campaigns

Havas Media France is stepping up its CSR approach and partnered with EcoAct to measure the carbon impact of all its clients' multi-media campaigns.
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A first on the French market!

With 15 years of experience in the International development of climate strategies and solutions, EcoAct is deploying an exclusive measurement system for Havas Media France to calculate the real impact of its clients’ campaigns on all media (press, television, radio, billboards, digital).

Starting in May, the Havas Media France will inform its partners of their carbon impact on the involved campaigns and will be able to propose remedial solutions.

A virtuous approach

This initiative is part of the three-year CSR plan initiated by Havas Group in 2019. All of the actions in this area have led to a 30% reduction in the Media Sector’s direct carbon impact between 2018 and 2019.

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