Driving Meaningful Value Through An Incremental Approach to E-Commerce
• October 5, 2022
How can brands ensure that their e-commerce efforts are not cannibalizing existing sales? This is the challenge of incrementality — which seeks to measure the concrete benefit generated by each dollar of media investment. In a new whitepaper, Bertrand Fraboulet, Global Managing Director of Havas Market, explores tactics to gain and grow e-commerce audiences, and how Havas Market’s bespoke tools are harnessing the power of incremental e-commerce growth for brands.