Driving Meaningful Value Through An Incremental Approach to E-Commerce

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How can brands ensure that their e-commerce efforts are not cannibalizing existing sales? This is the challenge of incrementality — which seeks to measure the concrete benefit generated by each dollar of media investment. In a new whitepaper, Bertrand Fraboulet, Global Managing Director of Havas Market, explores tactics to gain and grow e-commerce audiences, and how Havas Market’s bespoke tools are harnessing the power of incremental e-commerce growth for brands. 

Click here to access the full white paper 

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