At Havas Media Group, we invest in media that matters.
We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.
The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.
Because we believe that more Meaningful Media can help
build more Meaningful Brands.
At Havas Media Group, we invest in
media that matters.
Part of Havas Group, Havas Media Group operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport.
Your dedicated team
Our global team
Meet some of our client partners from around the world
This integrated campaign from adidas in collaboration with Havas Middle East has received universal acclaim, including its most recent Outdoor Cannes Grand Prix win. Featuring the first-ever swimmable billboard, Liquid Billboard encouraged women to dive in and become ambassadors for adidas’ new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.
Agency: Havas Middle East
Created, produced and executed by French agency Havas Play on behalf of the child welfare association l’Enfant Bleu, Undercover Avatar was the world’s most awarded campaign in 2021 as measured by WARC in their annual ranking. The campaign helped children who were victims of abuse by harnessing the power of the video game Fortnite, highlighting the potential of video games to connect with at-risk youths during lockdown.
Client: L’Enfant Bleu
Agency: Havas Play
Setting a New Course for Growth
Agency: Havas Media UK
The Water Index
Client: Reckitt - Finish
Agency: Havas Media Turkey
Given that roughly a quarter of podcast listeners increase playback speed in order to consume more information, Havas Media US partnered with The Economist to launch this first-ever slowed-down podcast ad– recording a : 15-second message, stretching it to :30, and placing it in the middle of The ‘Money Talks’ podcast. When played at double speed, our ad stood out to ‘podfasters’ by sounding perfectly normal, positioning BNY Mellon as the financial services company that sees trends and insights others don’t.
Client: BNY Mellon
Agency: Havas Media US
Bankinter, the Bank that Sees Money the Way You Do
To champion the social role of banking, Bankinter broke category conventions and launched an emotional campaign to communicate their response to COVID-19. The TV spot was aired on Maundy Thursday, providing relief during a period where the news was frequently distressing. To expand the campaign, we added touchpoints & channels to amplify the spot on online video, display, social, mailing, radio, magazines, press & POS.
Agency: Havas Media Spain
A Hero for Beautiful Water
We challenged the perceptions of what a faucet company can do with Moen’s “Beautiful Water” campaign. As water’s importance in our lives becomes ever more apparent, water needs a hero, and no other brand has more experience or authority than Moen.
Agency: Havas Media Group North America, Havas Chicago
Puma Music Tour
During lockdown in France, French rapper & PUMA brand ambassador Alonzo wanted to release his EP “Pack de 6” to his fans in a special way. Havas Play created a first-of-its-kind, COVID-safe live concert in the City of Los Santos within the famous videogame GTA V, engaging the gaming & music community for this event. This campaign earned more media coverage than any Puma campaign in France to date.
Agency: Havas Play